The North America opening of Doctor Strange is only a few days away, and if early reviews are any indication the film is a visual masterpiece. However, a regular old visual masterpiece was not enough for Marvel Studios. So they teamed up with creative agency Denizen and 3D innovators RealD to create something they are calling “A Global Doctor Strange Experience” using Google’s Tilt Brush technology.
Tilt Brush, for those who haven’t heard of it, is a 3D painting program that lets you create life-size three-dimensional paintings using the Google Cardboard virtual reality platform. For the “Global Doctor Strange Experience,” Marvel recruited three artists to “take part in a global VR painting experiment inspired by Doctor Strange.”
According to Denizen, the idea of the project was to “mirror the otherworldly imagery of Doctor Strange.” To that end, artists Danny Bittman, Steve Teeple, and Stuart Campbell used Tilt Brush to paint their own alternate realities based on the primary locations of Doctor Strange1. Then random people passing by got the chance to put on a Google VR headset and walk through their stunning virtual reality landscapes.
Here is a video documenting the experiment:
Marvel has also released 360º videos for each of the Doctor Strange-inspired alternate virtual reality landscapes. However, you will need a Google Cardboard-compatible viewer to get the full experience2.
Doctor Strange tells the story of talented neurosurgeon Stephen Strange, who embarks on a quest to discover a secret world of mysticism and alternate dimensions after a tragic car accident ruins his medical career. The film stars Benedict Cumberbatch (Stephen Strange), Tilda Swinton (The Ancient One), Rachel McAdams (Christine Palmer), Chiwetel Ejiofor (Baron Mordo), and Mads Mikkelsen (Kaecilius), and is directed by Scott Derrickson. It hits theaters everywhere on Friday, November 4th.